Marketing, BBA

Gain current industry knowledge and the tools to pursue marketing-related careers in a rapidly changing world. Learn how to identify with customers in order to develop products and services that meet both customer needs and organizational goals.

The marketing degree provides a solid foundation in traditional marketing, as well as a comprehensive understanding of economic, environmental and social sustainability. Required courses combined with elective courses advance students' understanding of all business practices.


University of Portland
5000 N. Willamette Blvd.,
Portland, Oregon 97203-5798