Marketing, BBA

Gain current industry knowledge and the tools to pursue marketing-related careers in a rapidly changing world. Learn how to identify with customers in order to develop products and services that meet both customer needs and organizational goals.

The marketing degree provides a solid foundation in traditional marketing, as well as a comprehensive understanding of economic, environmental and social sustainability. Required courses combined with elective courses advance students' understanding of all business practices.

AACSB International link to the website—The Association to Advance Collegiate Schools of Business (AACSB)As the world’s largest business education alliance, AACSB International—The Association to Advance Collegiate Schools of Business (AACSB) connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to over 1,500 member organizations and more than 785 accredited business schools worldwide. The University of Portland Pamplin School of Business is one of five business schools in Oregon accredited by AACSB.