Marketing, BBA | University of Portland

Marketing, BBA

Gain current industry knowledge and the tools to pursue marketing-related careers in a rapidly changing world. Learn how to identify with customers in order to develop products and services that meet both customer needs and organizational goals.

The marketing degree provides a solid foundation in traditional marketing, as well as a comprehensive understanding of economic, environmental and social sustainability. Required courses combined with elective courses advance students' understanding of all business practices.

Major Requirements

Business Requirements