Introducing the University of Portland's Sports Business Undergraduate Minor/Graduate Certificate Program, which provides students with a comprehensive overview of business within the sports industry. This program is open to all University of Portland undergraduate and graduate students.
Through a combination of classroom learning, guest speakers, real-world experiences, and networking opportunities, students will be better prepared to pursue sports related careers in areas such as product creation, event and brand marketing, program development, and team management.
Students will gain a broad understanding of the sports industry through courses that cover a broad range of topics specifically applied to sports, such as product marketing, finance, law, media, and analytics.
The Sports Business undergraduate minor is a 12-credit program offered through the University of Portland’s School of Business. Post-baccalaureate students can follow the same 12-credit program and earn a Sports Business graduate certificate.
All students take a required Sports Marketing course, and they can choose three other courses from classes that include: Sports and Outdoor Product Strategy; Sports Media, Culture, and Society; Sports Business Analytics; Sports Finance & Sponsorship; and Sports Law.
The program is open to all UP students and is particularly ideal for sports enthusiasts—from players to fans—who are interested in pursuing careers related to the sports industry. The coursework also complements many majors outside of the business school.
For example, biology, nursing, or engineering students interested in careers as health coaches, physical therapists, or exercise physiologists can greatly benefit from understanding the business side of the sports industry.
(Example of Spring 2025 classes Guest Speaker Line-up!)
Portland is uniquely positioned in the sports industry, given the number of athletic apparel and product companies that are headquartered in our area, as well as the multitude of professional sports teams calling Portland home, most recently with the rise of women's sports in the Rose City.
Students with a minor or graduate certificate in Sports Business from the University of Portland will have a breadth of relevant knowledge and experience, giving them a well rounded head start on the competition for jobs in the sports industry.
Please email or contact:
“This [Sports Business Analytics] course was unlike any I have had before at UP. I really enjoyed learning about the business side of sports and what goes into making a successful sports team.” ~Sports Business Analytics student at University of Portland
"This Sports Law class gave me the opportunity to merge my passion for sports with my academic interests. It provided a deeper understanding of the legal and regulatory issues behind major developments in the sports world, while also keeping me informed about the constantly evolving NCAA landscape." ~Sports Law student at University of Portland
"This course taught me collaboration, observation skills, and to really open my creativity. *** I really loved all of the site visits, I thought it was really cool to see the different ways design is done.” - Sports and Outdoor Product Strategy students at University of Portland
(Guest Speaker Jenny Nguyen from The Sports Bra with Sports Law students.)
University of Portland
5000 N. Willamette Blvd.,
Portland, Oregon 97203-5798
503.943.8000
