Customer Experience Management & Analytics Certificate

Traditional sources of competitive advantage are eroding at an accelerating pace. Analogous to how services replaced products in the 20th century, customer experiences are augmenting product features and service offerings as drivers of buyer behavior in the experiential economy.

This four course certification includes the following four courses. The first course will begin this spring 2019 and offers an overview and analysis of how strategic thinking, innovation, and leadership must change to support this new reality.

1.Strategy and Competition in the Experiential Economy
2. Creativity, Innovation and Human Centered Design
3. Designing Innovative Brands that Resonate with Customers
4. Gaining Customer Insights: Qualitative and Ethnographic Research Methods

Admission Requirements

To be admitted to this program, students must hold a bachelor’s degree to obtain a Post Baccalaureate Certificate in Business Analytics, or graduate business degree, from an AACSB accredited institution, to obtain a Post Graduate Certificate in Business Analytics:

1. Current resume
2. Official transcripts (from all previously attended academic institutions)
3. Online application form

Want to ask a question or set up an appointment with our Director of Graduate Programs, Melissa McCarthy, click on the button!

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