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Standards and Requirements of the Continuing Education Certificate in Craft Beer Business Strategy

Beer glass with text next to it Craft Beer Deserves Craft StrategyThe Continuing Education Certificate in Craft Beer Business Strategy is earned by completing an intensive series of continuing education classes offered by the University of Portland's Pamplin School of Business. The program is appropriate for business professionals ready for business training. The certificate program confers no credits toward a college degree but does offer continuing education units (CEUs) for those who can utilize them.

Those who have successfully earned this certificate may display this digital badge or image:craft beer business completed course certificate seal

Those who have successfully earned this certificate may add to their education or professional development achievements:
    - Continuing Education Certificate in Craft Beer Business Strategy, The University of Portland, Pamplin School of Business, Portland Oregon USA.
Those who have participated in this certificate program may not claim that through their participation they have earned credits toward a college or university degree.
Professionals who have completed this program have met the following standards:
The trainee has completed the following three core modules of the Continuing Education Certificate in Craft Beer Business Strategy program:
    - Strategy Module
    - Marketing Intelligence Module
    - Strategic Operations Controls Module
The trainee must have passed all of the exams in all of the core modules with a minimum of score of 85%.
Below is a our standard list of the elements of strategy that trainees are required to learn in order to  complete each module and collectively to earn the full certificate.

Strategy Module

craft beer business strategy seal of completion

This trainee must have completed the strategy module of the Continuing Education Certificate in Craft Beer Business Strategy program at the University of Portland. The trainee has passed multiple exams within this training module. They have learned at least the following advanced principles of strategy:
- Craft beer/beverage industry dynamics
- Community entrepreneurship
- Multiple strategic perspectives that can be used for identification of critical issues
- Adding value that impacts profit margins
- Strategic development of product portfolio
- Advanced understanding of strategic prioritization and decision making
- Goal setting and ethical leadership
- The central role of ethics and the pursuit of truth in goal setting, action planning and decision making
- Value chain strategy and analysis
- Business model innovation, industry disruption dynamics
- Strategy, leadership and culture
- Strategic economizing and financial strategies
- Industry life cycle strategies and consolidation dynamics

Marketing Intelligence Module

craft beer business marketing intelligence seal of completion
The Marketing Intelligence Module
- Advanced understanding of market driven perspectives
- Brand community dynamics and brand community building
- Understanding buyer behavior through qualitative research methods
- Marketing research design theory, including target constructs, selection of variables, item development, and sampling theory
- Research sample design and market segmentation techniques
- Date preparation and data presentation

Strategic Operations Controls Module

craft beer business operations and controls seal of completion

The Strategic Operations and Controls Module
- Solid understanding of the core control tactics
- Fundamentals of control system design
- Advanced understanding of strategic control theory
- Advanced understanding of value proposition controls
- Intermediate revenue, margin optimization, and control
- Importance of techniques for customer group controls
- Identification of internal and external transaction costs
- System wide controls: coordination, sources of guidance, and the pace of operations
- Prioritization: what to control and what not to control