The University Core Requirement component of the program is driven by the philosophy articulated in the University’s Common Curriculum Document. In this document, three interrelated educational goals are established:
discovering and acquiring knowledge of the world and the place of the individual in it;
identifying and developing personal and social values and goals; and
developing and refining skills, abilities, and ways of knowing.
In conjunction with the University Core Requirements, all business students in the six B.B.A. majors take a common business curriculum composed of 51-57 hours in non-business and business foundation courses.
The non-business courses (12 hours) are taken outside the School of Business. These courses assist in developing essential skills in mathematics, speaking, and writing, and provide an additional elective.
The business foundation (45 hours) is composed of lower and upper-division courses, along with our professional development courses. Lower-division courses are sequenced to provide students foundational skills in leadership, software, economics, accounting, and management information systems, as well as broader perspectives on marketing, and the legal and social responsibilities of business.
Upper-division foundation courses further develop business skills in finance, decision modeling, organizational behavior and operations and technology management. A final course involves integrating these various foundational skills in managing overall company policy and operations.
The Pamplin Professional Preparation Program, P4, courses expand on the academic experience by providing information necessary for the professional world. This includes a personal marketing plan, internship experience, and a senior workshop to assist in the transition from college to career.