Marketing and Management B.B.A. | Pamplin School of Business

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Marketing and Management B.B.A.

Pamplin School of Business
Franz Hall 425, MSC 144
5000 N Willamette Blvd.
Portland OR 97203
503-943-7224
bus-up@up.edu

Pamplin School of Business: Marketing and Management B.B.A.

The required courses in the marketing and management program include two essential marketing offerings, the human resource management course, and a management class focused on organizational change and innovation. Business electives provide additional background in these fields along with a required international course.

University Core Requirements – 39 hours
Hrs	Course #	Course Title
3	ENG 112	Introduction to Literature
3	FA 207	Fine Arts
3	MTH 141	Finite Mathematics
6	–	Science Electives
3	–	History Elective (Any 200 or 300 level course)
6	–	Social science (Courses chosen from two different disciplines: POL 200: Introduction to United States Politics, POL 201: Introduction to International Relations, POL 202: Introduction to Comparative Politics, POL 203: Introduction to Political Theory, PSY 101: General Psychology, SOC 101: Introductory Sociology, CST 225: Fundamentals of Interpersonal Communication)
3	PHL 150	Introduction to Philosophy
3	PHL 220	Ethics
3	THE 101	Introduction to World Religions
3	THE 205	Biblical Tradition and Culture
3	THE 4–	Upper Division Theology Elective

School of Business Requirements – 57 hours
Hrs	Course #	Course Title
3	CST 107	Effective Public Speaking
3	ENG 107	College Writing
6	–	Open Elective
Business Foundation
Lower Division
3	BUS 100	Introduction to Leadership Skills
3	BUS 200	Entrepreneurial Marketing
3	BUS 209	Financial Accounting
3	BUS 210	Managerial Accounting
3	BUS 250	Legal and Social Responsibility in Business
3	BUS 255	Management Information Systems
3	ECN 120	Principles of Macroeconomics
3	ECN 121	Principles of Microeconomics
3	ECN 220/ MTH 161	Statistics for Business
Upper Division
3	BUS 305	Business Finance
3	BUS 355	Decision Modeling
3	BUS 360	Organizational Behavior
3	BUS 361	Technology and Operations Management
3	BUS 400	Management Decisions and Policy
P⁴ Requirements
1	BUS 101	Software Applications Workshop
1	BUS 202	Professional Development
1	BUS 302	Professional Development Internship
0	BUS 402	Professional Development Workshop

Major Requirements – 24 hours
3	BUS 364	Managing Innovation and Change
3	BUS 370	Marketing Research
3	BUS 371	Consumer Behavior
3	BUS 462	Human Resource Management
One of the following international courses:
3	BUS 442	Cross-Cultural Management
3	BUS 443	International Marketing Management
Three of the following electives:
3	BUS 452	Project Management
3	BUS 453	Supply Chain Management
3	BUS 471	Integrated Marketing Communications
3	BUS 472	Personal Selling
3	BUS 485	Entrepreneurial Ventures
Total Credit Hours – 120

To view Undergraduate Business Course Descriptions, click here.