Marketing and Sustainability Main Page | Pamplin School of Business

Pamplin School of Business
Franz Hall 425, MSC 144
5000 N Willamette Blvd.
Portland OR 97203
503-943-7224
bus-up@up.edu

Pamplin School of Business: Marketing B.B.A.

Bachelor of Business Administration in Marketing students graduate with current industry knowledge and the tools to pursue marketing-related careers in a rapidly changing world. This degree provides students with a solid foundation in traditional marketing, as well as a comprehensive understanding of economic, environmental and social sustainability.

The UP Marketing Group (UPMG) provides an opportunity for marketing students to gain real life experience as well as a better understanding of marketing procedures.

The Marketing program has four required courses in addition to 12 hours of elective courses to advance student's understanding of all business practices.
Marketing General Curriculum

University Core Requirements – 39 hours
The University Core Curriculum emphasizes a diverse set of disciplines in order to prompt students to engage with fundamental questions of existence in a cross-disciplinary way, rather than holding that one particular discipline has all the answers. Each of our core courses embeds certain Core Skills, such as writing and analytical and logical reasoning. In developing these skills students acquire the tools they will need to contribute to and flourish in an increasingly complex world.

See the courses that make up the University Core.

School of Business - College Requirements – 51-57 hours
In conjunction with the University core requirements, all business students are required to take 51-57 courses that make up the Pamplin School of Business College requirements, business foundation, and Professional development program.

See the courses that make up the college requirements.

Marketing B.B.A Major Requirements – 24 hours
3	BUS 370	Marketing Research
3	BUS 371	Consumer Behavior
3	BUS 443	International marketing
3	BUS 471	Integrated Marketing Communications
*Four of the following electives (6 credit hours/2 courses must be BUS courses)**
3	BUS 364	Managing Innovation & Technology
3	BUS 376	Sustainable Marketing
3	BUS 385	Opportunity Assessment
3	BUS 452	Project Management
3	BUS 472	Personal Selling
3	BUS 474	Digital Marketing
3	BUS 453	Supply Chain Management
3	CST 301	Media & Society
3	CST 332	Small Group Communication
3	CST 352	Writing & Reporting
3	CST 361	Intro to Advertising (pre-req. CST 352)
3	CST 362	Intro to Public Relations (pre-req. CST 352)
3	CST 364	Visual Communication
3	CST 402	Computer-Mediated Communication
3	ECN 322	Environmental Economics
3	ECN 325/ENV 325	Economics and Metrics for Sustainability

To view Undergraduate Business Course Descriptions, click here.

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Pamplin School of Business: Marketing B.B.A.

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Pamplin School of Business: Marketing B.B.A.

Meet Students

First Year Experiences

Academic Programs

Professional Develoment

Internships

Entrepreneurship Pathways

Global Perspectives

Student Organizations

Hall of Fame & Alumni Stories

Learn about

AACSB accreditation

Hall of Fame &
Alumni Stories