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Pamplin School of Business: Entrepreneurship and Innovation Management B.B.A.
The Entrepreneurship and Innovation Management (EIM) major prepares students for career paths that require the ability to identify, assess and exploit opportunities to generate economic and social value via the creation, management, and growth of ventures as standalone entities or as part of established organizations. The program’s curriculum in innovation and entrepreneurship fundamentals such as ideation, business model development, opportunity assessment, value creation and capture, and commercialization emphasizes challenging experiential learning exercises and projects. The program’s culminating experience requires that students develop and launch a venture, whether inside an existing company or as a completely new start-up.
Do you want to be on the ground floor of the next Apple, Zynga, or Jama Software? The EIM Major
offers excellent preparation for careers in entrepreneurship and innovation. EIM majors receive
unrivaled training in ideation, opportunity assessment, and business model design/innovation.
These skills will give you a competitive advantage when pursuing career opportunities in
innovative start ups and established firms or in launching your own business venture.
The pace of change in the business world keeps accelerating. This means careers with a single company are long gone, and companies are looking for people who excel at anticipating and adapting to change. The EIM Minor will enhance your marketability in your chosen major/domain of expertise by providing you highly sought after entrepreneurship and innovation skills. You will also gain the confidence to take control of your career; whether working for yourself or someone else from day one.
EIM Students will add immediate value to firms seeking to develop new business, new products, and new markets. With your training in ideation and opportunity assessment, you will be able to discern wild ideas from profitable opportunities. Our curriculum is grounded in the Lean LaunchPad conception that both left brain and right brain competencies are needed to build and sustain a competitive advantage. Thus, your training will support both creative and competitive underpinnings of success, and we will build on the tactical skills in finance, marketing, and operations learned in the core business curriculum to allow you to successfully implement your ideas.
Creativity is more than simply coming up with new ideas. Our ideation process is structured into an iterative series of entrepreneurial actions where students develop, test and refine initial product/market hypotheses and align these findings with their business model. We don’t simply dream up ideas in the classroom, but rather engage real customers to validate our assumptions. Your ideas will change/pivot based on real information... we follow Steve Blank’s mantra ... There are no facts inside your building, so get outside!!
Did you know that if we took all the employees at Facebook, Zynga, and Linked-In and put them in the same room, they would not even fill up one NBA-size arena? The days of large, bureaucratic companies are over. You cannot rely upon working for one company for your entire career. Millennial students enter a workforce where change starts with individuals, and you have the technology to disrupt bureaucracy, make real change in your world, and also create a career where job security is based upon what you do, not how long you have worked for the Man! The EIM program arms students with the skills to take charge of their future, whether inside a big company or on their own.
Students in the Entrepreneur Scholars Program pursuing the EIM major will be required to take the three Entrepreneur Scholars courses, four additional required courses and one additional elective course. See below for the Entrepreneur Scholars Requirements.
University Core Requirements
The University Core Curriculum emphasizes a diverse set of disciplines in order to prompt students to engage with fundamental questions of existence in a cross-disciplinary way, rather than holding that one particular discipline has all the answers. Each of our core courses embeds certain Core Skills, such as writing and analytical and logical reasoning. In developing these skills students acquire the tools they will need to contribute to and flourish in an increasingly complex world.
See the courses that make up the University Core.
School of Business - College Requirements
In conjunction with the University core requirements, all business students are required to take courses that make up the Pamplin School of Business College requirements, business foundation, and Professional development program.
See the courses that make up the college requirements.
Entrepreneurship and Innovation Management, B.B.A. Major Requirements
To view the Entrepreneurship and Innovation Management, B.B.A. course descriptions and requirements, click here.