Pamplin School of Business: Entrepreneurship and Innovation Management B.B.A.

The Entrepreneurship and Innovation Management (EIM) major prepares students for career paths that require the ability to identify, assess and exploit opportunities to generate economic and social value via the creation, management, and growth of ventures as standalone entities or as part of established organizations.  The program’s curriculum in innovation and entrepreneurship fundamentals such as ideation, business model development, opportunity assessment, value creation and capture, and commercialization emphasizes challenging experiential learning exercises and projects.  The program’s culminating experience requires that students develop and launch a venture, whether inside an existing company or as a completely new start-up.

Students in the Entrepreneur Scholars Program pursuing the EIM major will be required to take the three Entrepreneur Scholars courses, four additional required courses and one additional elective course.  See below for the Entrepreneur Scholars Requirements.  

Entrepreneurship and Innovation Management General Curriculum 

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University Core Requirements – 39 hours 
The University Core Curriculum emphasizes a diverse set of disciplines in order to prompt students to engage with fundamental questions of existence in a cross-disciplinary way, rather than holding that one particular discipline has all the answers.  Each of our core courses embeds certain Core Skills, such as writing and analytical and logical reasoning. In developing these skills students acquire the tools they will need to contribute to and flourish in an increasingly complex world.

See the courses that make up the University Core.

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School of Business - College Requirements – 51-57 hours
In conjunction with the University core requirements, all business students are required to take 51-57 courses that make up the Pamplin School of Business College requirements, business foundation, and Professional development program.

See the courses that make up the college requirements.

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Entrepreneurship & Innovation Management, B.B.A Major Requirements –  24 hours
Required Courses for all EIM majors (Entrepreneur Scholar Courses)
3	BUS 364	Innovation
3	BUS 370	Marketing Research
3	BUS 483	New Venture Operations & Control
3	BUS 484	New Venture Finance & Accounting
3	BUS 385(480)	Opportunity Assessment (Creating World Class Ventures)
3	BUS 486(481)	Venture Launch (Entrepreneurship Apprenticeship)
EIM Electives - Choose two from the following (Entrepreneur Scholars choose BUS 482 and one elective)
3	BUS 376	Sustainable Marketing
3	BUS 443	International Marketing Management
3	BUS 452	Project Management
3	BUS 453	Supply Chain Management
3	BUS 456	Systems Analysis & Design
3	BUS 458	Competitive Operations Management
3	BUS 471	Integrated Marketing Communications
3	BUS 487	Social Entrepreneurship
3	BUS 482	Global Entrepreneurship (Entrepreneur Scholars only)

To view Undergraduate Business Course Descriptions, click here.